Rules were meant to be broken, and I've broken one of my own by purchasing, not once, but twice recently, an amber ale. I believe that brewers generally make ambers as an easy couple of extra bucks to people who won't drink their good beers but want to drink something cool. I know, in that situation, my presumptions make me the asshole, but I'm not much concerned with that. Me and being an asshole go together like beans and cornbread.
Truthfully, I would imagine that an amber seems less than to me mostly because my taste in beer runs to different extremes. I love an American pale ale that's completely overhopped, especially the more floral and aromatic varieties. I want my stouts and porters to be part meal. Shit, I've even almost given up on brown ales as being lacking. A good amber should really be nothing more or less than an honest beer, and a good brewer should be able to make a good one.
The one word printed across a bottle that can always make me stop and consider is Rogue. They just keep making good beer, and they like to make it interesting once in a while as well. If you can find it try their chipotle ale.
The Rogue amber is a good beer. I really can't complain about it in any way. Maybe it's not the one I'd steer toward more often, but that doesn't make it a bad beer. It's what beer should be at it's basic, a little malty, a little hoppy, a little cold, wet, intoxificating.
That isn't the only beer I'm enjoying tonight. I had a Rogue Dead Guy earlier. Following that was a Pyramid hefeweizen, and now the amber. I'm certainly dancing all around the beerological world tonight.