Monday, June 02, 2008

irksome ads makes a return

Easily one of the worst things I've ever seen in a commercial and a perfect example of why I so loathe commercials and advertising.

The ad is for Dixie Ultra paper plates. Sorry, but I can't bother to link. Look and see if your computer machine has Google and use that if you must know.

"I deserve a paper plate that's as strong as I am," she says in some sort of backward feminist home maker rhetoric that serves more to devalue her as a woman as opposed to something or other. I don't know exactly why it bothers me in the whole women-as-equals thing, but I'm sure it's there.

On top of that, the whole idea of being deserving of a paper plate of any caliber just doesn't seem to be anywhere close to widest narrow part of the hierarchy of needs.

Seriously? Paper plates as need? You just failed at life.

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